Advertising device.



J. H. GOODIER.

ADVERTISING DEVICE.

APPLICATION FILED NOV. 20, 1909.

Patented Oct. 31, 1911.

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Patented Oct. 31, 1911.

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JAMES H. GOODIER, 0F UTICA, NEW YORK.

ADVERTISING DEVICE.

Specification of Letters Patent.

Patented Oct. 31, 1911.

Original application filed July 29, 1907, Serial No. 386,016. Divided and this application filed November 20,

Serial No. 529,048.

To all whom it may concern:

Be it known that I, JAMES H. GooDIER, of Utica, in the county of Oneida, in the State of New York, have invented new and useful Improvements in Advertising Devices, of which the following, taken in connection with the accompanying drawings, is a full, clear, and exact description.

This invention relates to an advertising device for street cars adapted to be installed in some conspicuous place in or upon the car, usually in one end of such car where it is visible to the passengers and refers more particularly to the advertising mechanism shown and described in Letters Patent #940,963, dated November 23rd, 1909, application filed July 29, 1907, Serial No. 386016, of which the present application is a division.

My object, therefore, is to provide means brought into action by the operation of an indicator to successively display a series of placards or other advertising matter to the passengers.

Other objects and uses will be brought out in the following description.

In the drawingsFigure 1 is a front elevation, partly broken away, of a combined street indicator and advertising device embodying the various features of my invention. Figs. 2 and 3 are enlarged transverse vertical sectional views taken respectively on lines 2-2 and 33, Fig. 1, but looking in opposite directions. Fig. 41 is a perspective view of one of the placard guides of the advertising attachment.

The street indicating mechanism is referred to generally by the reference character 1 and comprises as an element thereof a shaft 3. The street indicating mechanism is operated by a suitable pawl and lever mechanism referred to generally by the reference character 15. Said mechanism embodies name plates 10 which are adapted to be successively shifted into registration with a sight opening 20 in the front side of the casing 17 The action of the advertising device previously mentioned is synchronized with the movement of the street indicating mechanism through the medium of a toothed wheel 43 and a lever l4.-, said toothed wheel being secured to the shaft able bearings in the sides of the case 17,

as best seen in Fig. 1, and is provided near its ends or just inside of the bearings with sprocket-wheels 50 which are connected by chains 51 to additional sprocketwheels 52 on a shaft -53 some distance in front of, but in the same horizontal plane as the shaft 19.

A horizontal bed or table 55 is mounted upon the shaft l9 and a parallel rod 56 for supporting aseries of advertising cards 57-, which are held between and carried forwardly in one direction by a series of feeding arms 58-, the latter being arranged in pairs and secured at one end to the chains 51, said table terminating a short distance from the shaft 53 to leave an intervening space at the front edge of the table through which the cards drop by gravity into the lower side of the hood -17 forming a part of the inclosing case. The rear side of thls hood is concentric with the shaft 49 and extends from the front side of the case 17 rearwardly, upwardly, and forwardly some distance above the bed or table -55 so that the space between the under side of the bed and bottom of the hood 17- is substantially the same as the distance between the top of the bed and underside of the top of the hood, and these spaces are substantially equal to the width of the cards which are carried by the arms 58. These arms, together with the sprocket-chain 51 constitute a carrier movable in the direction indicated by arrow 3 for feeding the cards individually and consecutively from the front side of the hood 17 rearwardly and upwardly from below the bed 55 to a position above said bed along which the carrier continues to feed said cards until they are successively registered with the front end of the bed 55, or the space between said bed and shaft 53, whereupon as each card is registered with such space, it

drops by its own gravity therethrough and onto the bottom of the hood 17 when the operation just described is repeated.

The front side of the casing -17 is provided with a sight opening -60- of substantially the dimensions of the card -57 which is visible therethrough to the passengers in the car.

The arms -5S of the advertising cardcarrier project radially beyond the front side of the ease in traveling from the underside around the front end and top side of the bed and in order that they may be properly protected against contact with external objects, I provide a cap or cover -61, one at each end of the carrier, where these arms are located, as best seen in Fig. 1.

The rear end of the bed -55 is concentric with and surrounds the shaft 49 so as to facilitate the travel of the cards around the rear side of the bed which forms a bearing for the lower edges of the cards while being moved by the arms -58 for- Wardly toward the guide opening between the front edge of the bed and shaft -53, it being understood that the lower edges of the cards on the underside of the bed which are being carried rearwardly ride upon the bottom and rear lower side of the hood It will be evident upon reference to Fig. 2 that the actuating mechanism for the placardcarrier operates to move said carrier always in the same direction even when the direction of movement of the name-plate carrier is reversed, such movement of the placard carrier being effected by the rounding teeth of the wheel -4i3 acting upon the roller 4t6 of the lever -ia the lever being retracted by a spring 65-, as best seen in Fig. 2.

It will now be seen that the simple operation by the motorman or conductor of the lever -15, through the medium of the cord 19, actuates the street indicating mechanism, and also the advertising mechanism.

hat I claim is:

An advertising device comprising a casing having an exposure opening, indicating cards slidable by gravity to exposed position a rectangular bed arranged in a plane above the exposure opening and independent of the cards and upon which the cards travel edgewise in sequence from rearto front of the bed and drop over the front of the bed to exposure position, means below the bed for supporting the cards when dropped over the front of the bed to exposure position, sprocket wheels positioned in operative relation with respect to the front and rear of said bed, an endless conveyer arranged at each side of the bed and operated by said sprocket wheels and provided with arms for transferring the cards after exposure from the supporting means to the rear of the bed and from the rear of the bed to the front of the bed, and means for intermittently operating said sprocket wheels.

In witness whereof I have hereunto set my hand on this 15th day of November, 1909.

J AMES H. GOODIER.

Witnesses R. A. Fos'rnn, GEO. E. PHiLo.

Copies of this patent may be obtained for five cents each, by addressing the Commissioner of Patents. Washington, .D. G. 

